A little branding restraint goes a long way for HTC and Under Armour’s HealthBox

There’s something quietly brilliant about HTC’s name not being more prominent on the new fitness suite.

Something definitely stood out about the Under Armour HealthBox. Sure, it was the size and scope of the thing — a large, connected UA Scale, the UA Band for fitness tracking or the UA Heart Rate dedicated heart-rate sensor. Sure, it was the price — $400. That’s not an insignificant sum. It’s not even the color or design — if you had any doubt that this is an HTC-produced product, the stark (and nearly blood) red box might have tipped you off.

No, despite all those conspicuous items, what really stands out about the UA HealthBox — “Designed and manufactured by HTC and powered by UA Record” — is restraint.

from Android Central – Android Forums – News – Reviews – Help and Android Wallpapers http://ift.tt/1Z5ofsp
via IFTTT

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s