Telus nabs Andy Rubin’s Essential Phone for sole distribution up in Canada.
This was unexpected. Essential Phone, the titanium-and-ceramic wünderhandset from Android creator Andy Rubin’s company of the same name, will debut in Canada later this summer on Telus.
The company said in a press release that the phone will be available for pre-order at the end of July, with availability later this summer. According to Rubin, Telus was chosen as the sole carrier “due to our strong alignment on the importance of continuous innovation and support for consumer choice.”
Essential announced earlier this month that the Phone would be available for $699 when it goes on sale unlocked in the U.S. Sprint then came out as the sole U.S. carrier offering the phone. With Telus locked in for Canadian distribution, it would seem that Essential’s strategy is in place.
Canadian pricing hasn’t been confirmed just yet, but Telus said it will be available outright — likely for close to $1,000 given today’s exchange rates — or on subsidy with select shared data plans. Telus also plans to sell Essential’s 4K 360-degree camera accessory in its stores.